Public speaking is my passion, something that brings me an absolute pleasure. Several times I was invited to take part in an event a day or two before it started. So, I accepted the invitation. I took part at events of various sizes and directions, from the largest Russian SEO conferences to regional meetings dedicated to marketing or digitalization. In addition to performing as a speaker, I moderate sections at events. Often, a live dialogue with the speaker is more interesting and useful for the audience than a report without the opportunity to ask questions or discuss a specific case.
Optimization 2020 is one of the most famous SEO conferences in Russia. This year the conference was held online, because of the pandemic. At Optimization, I spoke on topic: "Conversion as the core of design: how to make a cool, beautiful, functional project and not forget about the money."
Tech Week 2020
At Tech Week 2020, I moderated the AI and Big Data section. There were 11 interesting speakers on my stream, including Alexey Neiman, Vladislav Shershulsky and Sergey Khodakov. The presentations were devoted both exclusively to the research aspect of the issue and to the discussion of its benefits for business. Tech Week is a conference about innovative technologies which solve business problems.
Our company INPRO.digital, co-organized the online scientific congress FIT-M in Moscow State University. The main topic of the congress is the application of virtual reality technologies and modern IT solutions into science and business. I spoke on the topic: "Digital Intelligence: how a new digital paradigm is changing approaches to company management. The generation of Digital Natives as the main driving force of the market".
School Of Marketing in Cluster
I founded the School of Marketing at the Cluster Business Club. My team and I have developed a marketing training program for small and medium-sized businesses. I conducted the first theoretical module of the program on my own. At the moment, the project is developing and I only supervise it. I also conduct applied workshops and invite speakers from the market.индустрии.
Lecture in Technocrat
As part of the course "Management 2.0" from Technocrat, I conducted a lesson on the topic: "Types of advertising traffic and its features". Among the students of the course, there were entrepreneurs and representatives of top management of companies. We talked about performance-based marketing, its main tools, metrics and KPIs of advertising campaigns. I also talked about how to correctly set business goals for advertising and achieve high performance goals.
Lecture in SOGU
I performed a lecture for students of the North Ossetian State University on the topic "First steps in Digital". We talked about what professions there are in digital and how to start a career in this field, as part of the dialogue. We also discussed the processes of digital transformation in Russia during the Q&A session.
Conference with MBM
Together with the Cluster business club and the Small Business Organization of Moscow, we held a conference dedicated to business mentoring: "10 real cases of how to increase profits and grow a business". At this event, I acted as a co-host and moderator. We talked with interesting speakers, and also discussed real cases of successful mentoring.
Master class “Analytics from the business point of view”
I conducted a master class for Moscow business representatives on the topic "Analytics from a business point of view: how to make numbers work for you". We discussed the main business KPIs with representatives of the top management of the Moscow business. Also, during the Q&A session, we talked about the customer lifecycle and how it’s better to work with metrics.